stock Positioning Strategies

Positioning is what the buyer believes about your product's value, features, and benefits; it is a comparison to the other available alternatives offered by the competition. These beliefs tend to based on buyer experiences and evidence, rather than awareness created by advertising or promotion.

Marketers carry on product positioning by focusing their marketing activities on a positioning strategy. Pricing, promotion, channels of distribution, and advertising all are geared to maximize the chosen positioning strategy.

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Generally, there are six basic strategies for product positioning:

stock Positioning Strategies

The Little Giant of Aberdeen County Best

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The Little Giant of Aberdeen County Overview

When Truly Plaice's mother was pregnant, the town of Aberdeen joined together in betting how recordbreakingly huge the baby boy would ultimately be. The girl who proved to be Truly paid the price of her enormity; her father blamed her for her mother's death in childbirth, and was totally ill equipped to raise either this giant child or her polar opposite sister Serena Jane, the epitome of femine perfection. When he, too, relinquished his increasingly tenuous grip on life, Truly and Serena Jane are separated--Serena Jane to live a life of privilege as the future May Queen and Truly to live on the outskirts of town on the farm of the town sadsack, the subject of constant abuse and humiliation at the hands of her peers.

Serena Jane's beauty proves to be her greatest blessing and her biggest curse, for it makes her the obsession of classmate Bob Bob Morgan, the youngest in a line of Robert Morgans who have been doctors in Aberdeen for generations. Though they have long been the pillars of the community, the earliest Robert Morgan married the town witch, Tabitha Dyerson, and the location of her fabled shadow book--containing mysterious secrets for healing and darker powers--has been the subject of town gossip ever since. Bob Bob Morgan, one of Truly's biggest tormentors, does the unthinkable to claim the prize of Serena Jane, and changes the destiny of all Aberdeen from there on.

When Serena Jane flees town and a loveless marriage to Bob Bob, it is Truly who must become the woman of a house that she did not choose and mother to her eight-year-old nephew Bobbie. Truly's brother-in-law is relentless and brutal; he criticizes her physique and the limitations of her health as a result, and degrades her more than any one human could bear. It is only when Truly finds her calling--the ability to heal illness with herbs and naturopathic techniques--hidden within the folds of Robert Morgan's family quilt, that she begins to regain control over her life and herself. Unearthed family secrets, however, will lead to the kind of betrayal that eventually break the Morgan family apart forever, but Truly's reckoning with her own demons allows for both an uprooting of Aberdeen County, and the possibility of love in unexpected places.

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*** Product Information and Prices Stored: Jan 14, 2012 12:25:25

1. By attribute or benefit- This is the most often used positioning strategy. For a light beer, it might be that it tastes great or that it is less filling. For toothpaste, it might be the mint taste or tartar control.

2. By use or application- The users of Apple computers can institute and use graphics more well than with Windows or Unix. Apple positions its computers based on how the computer will be used.

3. By user- Facebook is a public networking site used exclusively by college students. Facebook is too cool for MySpace and serves a smaller, more sophisticated cohort. Only college students may partake with their campus e-mail Ids.

4. By product or aid class- Margarine competes as an alternative to butter. Margarine is positioned as a lower cost and healthier alternative to butter, while butter provides best taste and healthy ingredients.

5. By competitor- Bmw and Mercedes often collate themselves to each other segmenting the shop to just the crème de la crème of the automobile market. Ford and Chevy need not apply.

6. By price or quality- Tiffany and Costco both sell diamonds. Tiffany wants us to believe that their diamonds are of the highest quality, while Costco tells us that diamonds are diamonds and that only a chump will pay Tiffany prices.

Positioning is what the buyer believes and not what the victualer wants them to believe. Positioning can change due the counter measures taken at the competition. Managing your product positioning requires that you know your buyer and that you understand your competition; generally, this is the job of shop research not just what the enterpreneur thinks is true.

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